Jenny Dearborn’s Data Driven: How Performance Analytics Delivers Extraordinary Sales Results is the first book to show how — and why — to make data an integrated part of the sales cycle. With a focus on taking an all-encompassing approach to data analytics, this book gives key and actionable insights into optimally leveraging these tools…something that has not been done until now. Jenny, a highly recognized leading voice in the areas of corporate learning, human capital management and leadership development, shows us that when we can harness the true power of data, the breakthrough results will follow.
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The author of Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, Jenny Dearborn is the Chief Learning Officer and Senior Vice President at SAP. She is a leading authority on sales enablement and training, with expertise in big data and predictive analytics. Dearborn was recognized as one of the 50 Most Powerful Women in Technology in 2014 and 2015 by the National Diversity Council and through the Fortune Most Powerful Women Network. She is a mentor for the U.S. State Department to female entrepreneurs in developing countries. Her team was named by eLearning magazine as the #1 top performing corporate learning organization in the world.