Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

Posted on February 4, 2015 by admin — No Comments ↓

Jenny Dearborn’s Data Driven: How Performance Analytics Delivers Extraordinary Sales Results is the first book to show how — and why — to make data an integrated part of the sales cycle. With a focus on taking an all-encompassing approach to data analytics, this book gives key and actionable insights into optimally leveraging these tools…something that has not been done until now. Jenny, a highly recognized leading voice in the areas of corporate learning, human capital management and leadership development, shows us that when we can harness the true power of data, the breakthrough results will follow.

Learn More Buy!

News & Views

Data Drive: The Book

“Big data” isn’t just big, it’s huge. Learn more about the book that is shining new light on a data-driven revolution.

Go >

Data Drive: The Author

Learn more about Jenny, the driving force behind this groundbreaking approach to how we view and use data.

Go >

Data Drive: The Blog

Read Jenny’s unique, nuanced and informed take on leadership, sales and harnessing the massive power of data.

Go >

ABOUT JENNY

The author of Data Driven: How Performance Analytics Delivers Extraordinary Sales Results, Jenny Dearborn is the Chief Learning Officer and Senior Vice President at SAP. She is a leading authority on sales enablement and training, with expertise in big data and predictive analytics. Dearborn was recognized as one of the 50 Most Powerful Women in Technology in 2014 and 2015 by the National Diversity Council and through the Fortune Most Powerful Women Network. She is a mentor for the U.S. State Department to female entrepreneurs in developing countries. Her team was named by eLearning magazine as the #1 top performing corporate learning organization in the world.

Learn More

A new classic and REQUIRED READING

"If you're in a sales leadership and/or sales operations role in a B2B organization, you need to read this book yesterday. By writing about a fictional set of characters (whose roles include Chief Sales Officer, VP of North American Sales, Head of Sales Enablement and Training, Director of Marketing, Director of Sales Operations, etc.) struggling to turn around revenues in a global company, Dearborn shows how you can transform a business to become predictive and agile, and how leaders can leverage data to "skate where the puck is." If you want to create a solid foundation for your company to achieve consistent, repeatable sales success, you should put this at the top of your reading list."

LG, Amazon.com

Big data isn’t just big, it’s huge

"As Jenny says in the book – big data isn’t just big, it’s huge. Regardless of your role, if you aspire to succeed in a strategic and predictable manner, you must embrace the power of analytics. This book focuses on sales, but it’s applicable to just about any part of the organization. And, it’s written so well that you don’t have to be a numbers geek to understand the potential of data analytics. Once I started reading it, I couldn’t stop – it’s that good."

Tony Bingham, President & CEO, Association for Talent Development (ATD)

You’ve got to read Data Driven!

"If you want to take the sales function of your company to the next level, you’ve got to read Data Driven! Through an engaging fictional story and insightful commentary, Jenny Dearborn makes the complex subject of data analytics interesting, accessible, and practical."

Chuck Battipede, Senior Vice President, Learning & Development, Hewlett-Packard Co

Learn from an expert how to transform the sales process in your organization

“Some might find it hard to believe I’m endorsing a book on performance analytics when I have trouble balancing my own checkbook. At its core, though, Data Driven is about people and the importance of collaboration—which I do know something about. This enjoyable read by Jenny Dearborn combines a relatable story about a struggling sales force with real-life, cutting edge concepts that will teach you and your team all about data analytics and how to apply them. Read this book and learn from an expert how to transform the sales process in your organization and get powerful results.”

Ken Blanchard, Coauthor of The One Minute Manager® and Leading at a Higher Level

Jenny Dearborn

Delivering Extraordinary Sales Results

"Big data" isn't just
big, it's huge.

Data analytics and predictive and prescriptive analytics
aren’t just buzz words. They’re a new reality.

Data Driven: How Performance Analytics Delivers Extraordinary Sales Results

News & Views

Data Drive: The Book

Data Drive: The Author

Data Drive: The Blog

ABOUT JENNY

A new classic and REQUIRED READING

Big data isn’t just big, it’s huge

You’ve got to read Data Driven!

A blueprint for building winning strategies, successful sales teams and sustainable customer relationships

Learn from an expert how to transform the sales process in your organization

"Big data" isn't just big, it's huge.

Data analytics and predictive and prescriptive analytics aren’t just buzz words. They’re a new reality.

News & Views

Data Drive: The Book

Data Drive: The Author

Data Drive: The Blog

ABOUT JENNY

A new classic and REQUIRED READING

Big data isn’t just big, it’s huge

You’ve got to read Data Driven!

A blueprint for building winning strategies, successful sales teams and sustainable customer relationships

Learn from an expert how to transform the sales process in your organization

"Big data" isn't just
big, it's huge.

Data analytics and predictive and prescriptive analytics
aren’t just buzz words. They’re a new reality.