The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics

Posted on February 4, 2015 by admin — No Comments ↓

Jenny Dearborn’s The Data Driven Leader is a clear, accessible guide for future-focused leaders, providing insight on solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows readers how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind their company’s thorniest problems and move toward a winning, future-focused business strategy.

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Data Driven Leader: The Book

“Big data” isn’t just big, it’s huge. Learn more about the book that is shining new light on a data-driven revolution.

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Data Driven Leader: The Author

Learn more about Jenny, the driving force behind this groundbreaking approach to how we view and use data.

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Jenny Dearborn in the News

Read about how Jenny Dearborn is revolutionizing leadership, harnessing the massive power of data, and making room for women in tech.

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ABOUT JENNY

The author of Data Driven and The Data Driven Leader, Jenny Dearborn is the Chief Learning Officer and Senior Vice President at SAP. She is a leading authority on sales enablement and training, with expertise in big data and predictive analytics. Dearborn was recognized as one of the 50 Most Powerful Women in Technology in 2014, 2015, and 2016 by the National Diversity Council and through the Fortune Most Powerful Women Network. She is a mentor for the U.S. State Department to female entrepreneurs in developing countries. Her team was named by eLearning magazine as the #1 top performing corporate learning organization in the world.

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A new classic and REQUIRED READING

"If you're in a sales leadership and/or sales operations role in a B2B organization, you need to read this book yesterday. By writing about a fictional set of characters (whose roles include Chief Sales Officer, VP of North American Sales, Head of Sales Enablement and Training, Director of Marketing, Director of Sales Operations, etc.) struggling to turn around revenues in a global company, Dearborn shows how you can transform a business to become predictive and agile, and how leaders can leverage data to "skate where the puck is." If you want to create a solid foundation for your company to achieve consistent, repeatable sales success, you should put this at the top of your reading list."

LG, Amazon.com

Big data isn’t just big, it’s huge

"As Jenny says in the book – big data isn’t just big, it’s huge. Regardless of your role, if you aspire to succeed in a strategic and predictable manner, you must embrace the power of analytics. This book focuses on sales, but it’s applicable to just about any part of the organization. And, it’s written so well that you don’t have to be a numbers geek to understand the potential of data analytics. Once I started reading it, I couldn’t stop – it’s that good."

Tony Bingham, President & CEO, Association for Talent Development (ATD)

You’ve got to read Data Driven!

"If you want to take the sales function of your company to the next level, you’ve got to read Data Driven! Through an engaging fictional story and insightful commentary, Jenny Dearborn makes the complex subject of data analytics interesting, accessible, and practical."

Chuck Battipede, Senior Vice President, Learning & Development, Hewlett-Packard Co

Learn from an expert how to transform the sales process in your organization

“Some might find it hard to believe I’m endorsing a book on performance analytics when I have trouble balancing my own checkbook. At its core, though, Data Driven is about people and the importance of collaboration—which I do know something about. This enjoyable read by Jenny Dearborn combines a relatable story about a struggling sales force with real-life, cutting edge concepts that will teach you and your team all about data analytics and how to apply them. Read this book and learn from an expert how to transform the sales process in your organization and get powerful results.”

Ken Blanchard, Coauthor of The One Minute Manager® and Leading at a Higher Level

Jenny Dearborn

ONE OF THE 50 MOST
POWERFUL WOMEN IN TECH

A leader in learning, leadership and business culture,
Jenny is also a champion of equality and diversity.

The Data Driven Leader: A Powerful Approach to Delivering Measurable Business Impact Through People Analytics

News & Views

Data Driven Leader: The Book

Data Driven Leader: The Author

Jenny Dearborn in the News

ABOUT JENNY

A new classic and REQUIRED READING

Big data isn’t just big, it’s huge

You’ve got to read Data Driven!

A blueprint for building winning strategies, successful sales teams and sustainable customer relationships

Learn from an expert how to transform the sales process in your organization

ONE OF THE 50 MOST POWERFUL WOMEN IN TECH

A leader in learning, leadership and business culture, Jenny is also a champion of equality and diversity.

News & Views

Data Driven Leader: The Book

Data Driven Leader: The Author

Jenny Dearborn in the News

ABOUT JENNY

A new classic and REQUIRED READING

Big data isn’t just big, it’s huge

You’ve got to read Data Driven!

A blueprint for building winning strategies, successful sales teams and sustainable customer relationships

Learn from an expert how to transform the sales process in your organization

ONE OF THE 50 MOST
POWERFUL WOMEN IN TECH

A leader in learning, leadership and business culture,
Jenny is also a champion of equality and diversity.