The Boss’s Bookshelf

#2 Data Driven: How Performance Analytics Delivers Extraordinary Sales Results
By Jenny Dearborn

A uniquely practical guide to increasing sales success, using the power of data analytics. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step, giving you the actionable guidance you need to put it into action in your own organization.


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