A new classic and REQUIRED READING

"If you're in a sales leadership and/or sales operations role in a B2B organization, you need to read this book yesterday. By writing about a fictional set of characters (whose roles include Chief Sales Officer, VP of North American Sales, Head of Sales Enablement and Training, Director of Marketing, Director of Sales Operations, etc.) struggling to turn around revenues in a global company, Dearborn shows how you can transform a business to become predictive and agile, and how leaders can leverage data to "skate where the puck is." If you want to create a solid foundation for your company to achieve consistent, repeatable sales success, you should put this at the top of your reading list."

LG, Amazon.com

2015-02-18T15:44:40+00:00
"If you're in a sales leadership and/or sales operations role in a B2B organization, you need to read this book yesterday. I can think of many books that address the nuts and bolts of methodology and process, but none that cover the fundamental issues related to data and operations in such a comprehensive and compelling way. By writing about a fictional set of characters...