Big data isn’t just big, it’s huge

"As Jenny says in the book – big data isn’t just big, it’s huge. Regardless of your role, if you aspire to succeed in a strategic and predictable manner, you must embrace the power of analytics. This book focuses on sales, but it’s applicable to just about any part of the organization. And, it’s written so well that you don’t have to be a numbers geek to understand the potential of data analytics. Once I started reading it, I couldn’t stop – it’s that good."

Tony Bingham, President & CEO, Association for Talent Development (ATD)